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John Kokoski
Art Director / ACD
Lifted is an app that allows users to quickly and safely order cannabis online for home delivery. The app also allows users who are part of the exclusive Lifted club to get notifications for special events and parties, they even get VIP access and treatment at Lifted events.
We wanted to launch the brand by striking curiosity into the consumers. We did this by launching with different campaigns that alluded to the app but spared many details. Allowing consumers to explore the app and have it feel like a discovery. The only message we wanted to instil was that Lifted members always demand the best when it comes to cannabis.